2020 marked a considerable momentum shift in the way businesses operate, where the pandemic forced companies to focus on online sales. Though eCommerce was on the rise before COVID-19, changes in consumer behaviour accelerated the industry’s growth, which boomed en route to experiencing a significant upturn.
No matter how outstanding your product is, if nobody is buying it, then what’s the point? Marketing is vital for a brand. Yes, Captain Obvious. But what about marketing automation? If you haven’t implemented this technology yet, 49% of businesses are already ahead of you.
One of Magento's leading extension providers and trusted partners of ours, MageWorx, recently conducted an interview with our co-founder Steven Wu. MageWorx is an innovative Magento partner, specialising in developing Magento extensions to help online businesses thrive with extended functionality such as SEO, shipping, product management, user experience and more.
Statistics show that 75% of shoppers will leave your eCommerce store with items still in their shopping cart.
That's a lot of potential sales lost.
Cart abandonment is an uphill struggle that thousands of retail marketers around the world have to deal with on a daily basis. And while you can't persuade all cart-abandoners to complete the checkout – you can strategically persuade them to return.
If you are looking to start up an online store, you might have noticed that Magento is among the most popular eCommerce solutions available. We will take a look at its features and the advantages of using Magento 2, and why it is used by thousands of eCommerce store owners around the world.
Why is free shipping important? We know exactly why the customers enjoy it, but let's discuss why it’s so important to online merchants. If you look around the internet today, you will find a high number of retailers offering free shipping in some kind of sense.