Statistics show that 75% of shoppers will leave your eCommerce store with items still in their shopping cart.That's a lot of potential sales lost.Cart abandonment is an uphill struggle that thousands of retail marketers around the world have to deal with on a daily basis. And while you can't persuade all cart-abandoners to complete the checkout – you can strategically persuade them to return.
Why is free shipping important? We know exactly why the customers enjoy it, but let's discuss why it’s so important to online merchants. If you look around the internet today, you will find a high number of retailers offering free shipping in some kind of sense.
If you're generating a good amount of targeted traffic to your eCommerce store, but that traffic is not turning into sales, something might be wrong with your checkout process.