2020 marked a considerable momentum shift in the way businesses operate, where the pandemic forced companies to focus on online sales. Though eCommerce was on the rise before COVID-19, changes in consumer behaviour accelerated the industry’s growth, which boomed en route to experiencing a significant upturn.
Statistics show that 75% of shoppers will leave your eCommerce store with items still in their shopping cart.
That's a lot of potential sales lost.
Cart abandonment is an uphill struggle that thousands of retail marketers around the world have to deal with on a daily basis. And while you can't persuade all cart-abandoners to complete the checkout – you can strategically persuade them to return.
Why is free shipping important? We know exactly why the customers enjoy it, but let's discuss why it’s so important to online merchants. If you look around the internet today, you will find a high number of retailers offering free shipping in some kind of sense.