Urban Rider
Profile
UK’s largest retailer of stylish motorcycle & scooter clothing
Urban Rider is one of London’s leading suppliers of motorcycle and scooter clothing store, having been featured on the BBC, Channel 4, Channel 5, Sky TV, and in the Daily Telegraph. They are the largest supplier of Tucano Urbano scooter clothing and have the largest range of Belstaff Pure Motorcycle collection in the UK. Urban Rider has a friendly and enthusiastic staff who offer in-depth knowledge on all their products when helping customers select from the wide range of products.
Challenge
Extend their high street store experience & bring it online
With their friendly and helpful staff, Urban Rider wanted to extend their high-street store experience and bring it online. They wanted their existing functionality to be more engaging and helpful and, so, have identified the following needs:
- Optimise the online shopping experience and usability
- Improve the overall SEO performance
- Setup a blog to allow Urban Rider to document riding trips in Africa
- Secure the Magento platform
- Fix existing known bugs that the previous development team were unable to
- Help them grow internationally
Solution
Advanced improvements
We refactored many of the UI elements on the Urban Rider website. We extended the layered navigation with filters to sort through different types of products and added visual colour selectors to represent configurable products on the category page. We designed and built a brand new product type that allows customers to select and bundle different assortment of products into one product. Setup an intelligent currency switcher based on customers’ locations and automatically apply the correct tax rules. Furthermore, we identified broken functionality and resolved all known bugs.
Created the brand new Wild Tracks WordPress website for dedicated blogging on biking trips. This WordPress was introduced alongside Magento and included an easy to use image gallery with social media integration. Further to help boost Urban Rider’s SEO efforts, we implemented Google’s Rich Snippet which presented product data as reviews/pricing/category/stock status, all within Google search result page.
Results
Positive reaction
Urban Rider was extremely pleased with the positive results from all development work we carried out. They were impressed with the quick turnaround to meet each milestone and our technical expertise. The UI improvements have had a positive reaction from their online customers. With the automated currency switcher, it allowed them to appeal to a wider demographic audience. The increased product data visualisation on Google has, in turn, helped increase their click-through rate.
Due to the overwhelmingly positive outcome, we have continued a long working relationship with Urban Rider.
