The Toy Store Magento Ecommerce Store

The Toy Store


Toy Experience You’ll Remember

Established in 2004, The Toy Store is a network of stores throughout the Middle East. A popular high street store selling all the best and latest toys children can buy. The Toy Store stocks Disney, Marvel, LEGO, Barbie, Star Wars and a wide range of other toys and games. It is their in-store shopping experience that people love; they encourage kids to lose themselves in their imagination.


Launching A New Retailer Store In London

The Toy Store’s existing website was outdated and the technology powering it had limitations. Their business uses Microsoft Dynamics to control all the stock and catalogue through their website and retailer stores. They want customers to be able to view retail purchase(s) on the website and check reward points, which can be spent online and offline.

The Toy Store is expanding to the UK and launching a new retail store on Oxford Street, London. With this new expansion, it is time for a fresh new brand that can help attract a new audience and a website that can portray their fun and interactive retail experience online.


New Magento Online Store

We successfully built the new The Toy Store website on the Magento platform with great results. This allowed the client to efficiently scale their site and manage thousands of their products trouble-free. We built a brand new responsive website that reflected their branding and high street style shopping experience.

Working alongside our partner we were able to fully integrate with Microsoft Dynamics. This allowed products to be synced up with their main business software and create an omnichannel experience. Customers could view all their high street orders directly online and spend their reward points online and offline.

Our UX experts always focus on crafting the best shopping experience for customers. On the new Magento site we made products easier for customers to find and to navigate as well as a fast no-nonsense checkout experience.


Successful Online And Retail Store Launch

The new Magento online store launch was an astounding success, which coincided with their new retail store launch on Oxford Street, London.

With the new responsive website, customers can now shop conveniently on their mobiles and tablet devices. They can shop in-store and/or online and spend their loyalty points seamlessly creating a truly omnichannel shopping experience. The Toy Store has seen a major increase in traffic and exposure to the new Magento website.

Now fully powered by Magento, the client can quickly and easily make changes without fuss. Full integration with Microsoft Dynamics has created a seamless workflow for their business. No more standalone software, everything working in harmony.

With the new lightning fast hosting platform we helped to implement, working alongside our Magento hosting partner, The Toy Store has seen a tremendous increase in speed and performance, no more worries of downtime or hardware failures.

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Words from our clients

Trusted leading brands and happy clients
Cadet Direct
I contacted four separate Magento developers before proceeding with Steven (Director of R & W Media) and have no regrets. R & W Media has an excellent knowledge of Magento and is quickly able to find solutions to our e-commerce problems. They are polite and professional and responds quickly to both routine development requests and critical issues. R & W Media is patient and is able to absorb and understand our ideas and requirements. R & W Media integrates well with our SEO agency and they regularly praise his knowledge and skills. Our site hosting is also managed through R & W Media Magento-optimised system and business has increased significantly since they took over at the beginning of 2014.
James Munday - Managing Director of Cadet Direct Ltd

Partners & Technologies We Work With

Loyalty Lion
Adobe Solution Partner