Wiley Books Website

Wiley MWC

Profile

Well Known Book Publisher

A well-known book publishing company, famous for their For Dummies book range. Wiley are a provider of content based solutions to improve outcomes in research, education and professional practice with online tools, journals, books, and references. 

Challenge

Promotion At An Exhibition

A large exhibition event is being launched and Wiley are trying to reach new readers by promoting their large range of mobile communication books and to get new dummies guide books written. They wanted to launch a campaign to introduce new readers and generate a marketing campaign to capture new email subscribers. This would coincide with a social media campaign to attract visitors to the new website. 

Solution

WordPress Powered Micro Site

At R & W Media, we designed and built a micro site based upon the WordPress platform. This platform allowed us to quickly launch a marketing website with all of the functionality we needed. This included a large selection of Wiley’s books on display, submission forms for enquiries capture, and email subscription and integration with MailChimp.

Results

Successful Online Campaign

Wiley were incredibly pleased with the aesthetic design and quick turnaround. The robust WordPress CMS allowed them to update the website regularly throughout the campaign and collect email subscribers and capture leads. 

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Words from our clients

I contacted four separate Magento developers before proceeding with Steven (Director of R & W Media) and have no regrets. Steven (and team) has an excellent knowledge of Magento and is quickly able to find solutions to our e-commerce problems. He is polite and professional and responds quickly to both routine development requests and critical issues. Steven is patient and is able to absorb and understand our ideas and requirements. Steven integrates well with our SEO agency and they regularly praise his knowledge and skills. Our site hosting is also managed through Steven’s Magento-optimised system and business has increased significantly since he took over at the beginning of 2014. Cadet Direct James Munday, Managing Director of Cadet Direct Ltd

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