Well Known Book Publisher
A well-known book publishing company, famous for their For Dummies book range. Wiley is a provider of content based solutions to improve outcomes in research, education and professional practice with online tools, journals, books, and references.
Promotion At An Exhibition
A large exhibition event is being launched and Wiley is trying to reach new readers by promoting their large range of mobile communication books and to get new dummies guidebooks written. They wanted to launch a campaign to introduce new readers and generate a marketing campaign to capture new email subscribers. This would coincide with a social media campaign to attract visitors to the new website.
WordPress Powered Micro Site
At R & W Media, we designed and built a microsite using the WordPress platform. This platform allowed us to quickly launch a marketing website with all of the functionality we needed. This included a large selection of Wiley’s books on display, submission forms for enquiries capture, and email subscription and integration with MailChimp.
Successful Online Campaign
Wiley was incredibly pleased with the aesthetic design and quick turnaround. The robust WordPress CMS allowed them to update the website regularly throughout the campaign and collect email subscribers and capture leads.