Die-hard bike enthusiasts
Rocket Moto offer focused products including motorcycle electronics, lighting and communication systems for bike enthusiasts. They also operate a retail store specialised in the installation of a state-of-the-art suspension system, their own products, upgrades, and offer friendly customer service. Rocket Moto offer unique products unable to be found at your local dealer or independent motorcycle shop.
Rocket Moto’s current website is heavily outdated and desperately requires a new, modern and fresh design and its competitors are quickly overtaking their credibility. With the growing eCommerce market on mobile devices, it is a must to make the current online store mobile friendly.
Rocket Moto previously dealt with an agency who were neither Magento specialists nor at all experienced with the platform. Their current eCommerce store has constraints that are making their business hard to run and a lot of the process is very labour intensive, including:
- Manually managing email subscribers
- Create automated rewards and incentive for customer loyalty,
- Back-order and pre-order requests coming through via email
- Manually filtering through a lot of spam
- Difficult-to-update news and gallery
- Poor SEO performance
- Website loading slowly
New Magento Store
At R & W Media, we redesigned the entire website and built a brand new, responsive theme. We built and integrated new modules, including the ability for customers to back-order and pre-order goods, and also added integration with WordPress CMS and social media interaction. A new product type was created for custom made products and to display the inventory status on product pages.
It wasn’t just the case of providing a new creative look and feel as our developers strictly followed the Google Webmaster Guidelines to ensure that the new Magento store was heavily SEO optimised.
The new Rocket Moto website is to be hosted on our Magento enterprise-level hosting platform.
New stunning website
Rocket Moto was extremely pleased with the new design and the focus of an improved customer shopping experience and the extensibility of Magento. The newly added functionality, such as pre-order and custom-made products, has helped to expand their business without having to deal with these tasks and many others manually, instead allowing the website to automate them.
With the current Magento store hosted on our lightning-fast hosting platform with full page caching, we have seen an improvement in the page-load and higher customer session duration.
The improved SEO and mobile-friendly website will help Rocket Moto increase credibility on Google and help increase their revenue for years to come.