Leading UK E-Liquid Cigarettes Provider
Freshcig is focused on helping the public find a healthier alternative to smoking. This led to them becoming an online leading supplier of a range of quality electronic cigarettes, starter kits, e-liquids, and accessories. They are set out to achieve highest levels of quality, service, convenience, and value in the marketplace.
Freshcig’s existing website was very outdated and required a fresh modern design. With mobile devices growing in the eCommerce market, Freshcig wanted to ensure their website was mobile-friendly and provide an engaging and user-friendly mobile experience to their customers. Freshcig identified the following needs that required to be met:
- Expand their website geographically
- Offer subscriptions for their products
- A convenient way for customers to promote Freshcig
- Interface to manage their blog and press release
- Personal customer reviews
- Register for warranty on products
- Offer weekly special deals on the website
- Social media integration
- Reduce cart abandonment
- Faster page load
New Modern Responsive Website
At R & W Media, we upgraded Freshcig’s Magento platform to the latest version and relaunched the website, completely revamped and refreshed, with an engaging, modern, and responsive theme. This eCommerce website is now completely mobile friendly across a variety of mobile and tablet devices.
We utilised Magento’s multi-store functionality, allowing Freshcig to set up international stores throughout the EU and US. A host of new extensible functionality for increased up-sell features, including offering warranties to products sold on the website and managing multiple weekly offers. We created an extension that allows customers to subscribe to renewable products, all integrated with PayPal payment plan. We integrated Magento with the WordPress CMS so that Freshcig may manage their blog and press release more effectively through this application.
Following Magento coding best practices, we optimised the website to run lightning fast. Enabled customers to login to their account using their social media account with Facebook and Twitter.
Increase mobile activity
With the newly relaunched Magento store, Freshcig was very impressed with R & W Media’s technical expertise and efficiency. The new, responsive Magento website has seen an increase in mobile customer activity. The new sales motivation tools, including loyalty program, has encouraged customers to promote Freshcig’s products on their behalf as well as earning rewards themselves. Automated emails are sent to customers when they abandon cart and customers are now able to upload video reviews directly to the website. All of this has had an immense impact on the increased revenue from the newly launched website.